What's working right now

Benchmarks across the category

Hashtags trending in your category

Ranked by how often they appear across competitor posts × the engagement those posts get.

Content themes competitors are running this week

Claude clustered the dominant angles across 4 competitor accounts. Refreshed every 6 hours.

• Countdown & Event Hype

  Building anticipation through countdown posts for upcoming events like The Penn opening and Bonfire Night, creating urgency and excitement that drives bookings.

  Seen on: @stokepark
• Exclusive Member Benefits

  Showcasing loyalty and frequent-player programmes to reinforce the prestige of membership and incentivise repeat visits.

  Seen on: @stokepark
• Heritage & Iconic Storytelling

  Leveraging famous cultural references like the James Bond Goldfinger connection to romanticise the venue's history and attract aspirational guests.

  Seen on: @stokepark
• New Opening Teasers

  Cryptic and minimal announcement posts hinting at a new venue or chapter, building intrigue around The Penn launch without revealing full details.

  Seen on: @stokepark

Trending in the UK today

From Google's daily UK trending searches. Cultural pulse — use as a sense-check, not a brief.

Top posts in the category this week

@stokepark

1 week today. @thepenn_stokepark Book via the link in our Bio. #ThePenn #stokepark

1437

What target media are writing about

Latest headlines from the publications Syon Park's PR programme targets. Editorial themes to anticipate or ride.

• I’m just the blue door from Notting Hill, standing in front of a house, asking you to buy me

  Country Life

  28 Oct
• You don't need to climb one of the world's most dangerous mountains to conquer it — just look at these paintings instead

  Country Life

  28 Oct
• A massage with a gondola oar? Airelles Palladio in Venice offers White Lotus levels of luxury – with a twist

  Tatler

  27 Oct
• Inside The British School With Its Own Conservation Zoo

Competitor breakdown